ACCELerate Your Social Media by John Coupland

By John Coupland

Social media. a technique or one other, all of us appear to be 'doing it'. nice. in spite of the fact that, doing what precisely? Are you getting the consequences you predict? Do you will have an method that actually provides ROI? In our ever busy and noisy international, all of us desire readability. John Coupland has built 5 key ACCELerators™ so that you can recognize go back on funding. those are underpinned via what he refers to as tactical engagement recommendations which allow you to mixture your social media together with your all-important off-line networking. No hype. a hundred% truth. learn this booklet, follow what John stocks with you, and you may ACCELerate™ Your Social Media.

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Emotional Selling Point (ESP) A very powerful form of marketing is the Emotional Selling Point (ESP). What is an ESP? ESPs are different to the better known term ‘Unique Selling Point’ (USP). With the effective use of ESPs, customers are able to relate to the emotional benefit based on psychological and social meaning. This is also known as psychosocial. Potential purchasers are more likely to react positively when they associate with who you are and what you have to say. Many social media professionals don’t tell you this as, in my view, the majority are not experienced marketers nor are they true engagers.

Those who know me well will realise how much I loathe rules, especially when it comes to engaging with others. We’re all grown-ups, so who am I to impose rules on anyone? However, I deliberately use ‘guidelines’ as, regrettably, sometimes one needs to ‘spell out’ a few things. One particular LinkedIn group I manage recently reached 1,600 members and continues to gather momentum in its growth. There are some, (usually newer members), who see this figure as soon as they join and decide to try their ‘luck’ by blatantly spamming.

When we carry out workshops with clients, we always cover the other channels and agree which ones are appropriate, their priorities, and how social media can positively contribute to the overall marketing strategy and mix. One crucial thing I also believe many in my profession fail to share, is how important building a network fits into your business strategy. Although I’m not a fan of the phrase ‘targeted network’ – as it has connotations that the desire is to simply sell, which is of course, not what I mean – (I will also cover more about this later); I’ll use it for the time being as it’s a well used term.

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